IncubateNorth Entrepreneur Series

This interview is by Yukon University. I was a student of their IncubateNorth program, funded by the Government of Canada’s Northern Economic Development Agency (CanNor), Government of Yukon, and TD Ready Commitment initiative. You can learn more about the program here.

Kaska Dena Designs is a Yukon-based fashion and jewelry design company created by Natasha Peter. In her own words: "When I create, it comes from the place of honouring those that have taught me what I know to be true. The land heals us, nourishes us, inspires us; it is our home. To be inspired by the environment is to see the natural beauty it offers us and reflect its warmth, colours, and peace for us to appreciate once more.

When I create, it comes from the heart. A place of calmness, creativity, and love for my culture.

The strength and fighting spirit of my grandparents are what gives my work its unique beauty. As I sew, memories of those I love are stitched in every piece I make. When they wear the clothing I make, my customers feel the confidence, pride, and beauty my grandparents have taught. This is what makes my clothes so unique.

When I create, it is not only about me. It is also about providing a legacy that appreciates, and protects, the traditions that have defined me and my ancestors. In celebrating my culture, I can pass it down to future generations. When my customers wear my designs, they support me as an independent artist. This means providing for my daughter and myself."

Published May 30, 2022